Burke Advertising Marketing & Media Consulting Confidential Client Marketing Evaluation Your Name: *Your Company *Your Email *Your Phone Number: Do you allocate a percentage of gross sales to advertising? *YesNoIs your advertising budgeted annually and revised quarterly? *YesNoDo you stay on budget and do not spend your advertising dollars by feel and impulse? *YesNo* Was your last advertising "campaign" because the media had a sale? *YesNoDo you have a strong positioning statement that can summarize your business strengths in a sentence. *YesNoRate your current business volume. If 100 is full capacity,what percentage are you operating at? *Do you communicate regularly with your existing customer base? *YesNoDo you have testimonials from your best customers? *YesNoCan you identify three things that separate you from your competitors? *YesNoDoes your advertising highlight those aspects? *YesNoDoes your advertising have a consistent look and feel across all forms of marketing and media? *YesNoDoes your advertising message offer consumers a reason to respond? *YesNoAre you in many advertising outlets - trying to reach "everyone" with your advertising message? *YesNoRate your primary media (10 highest) on the value they deliver "beyond" running your ads. *12345678910Rate your website on its ability to inform and engage potential customers. *12345678910 VerificationPlease enter any two digits *Example: 12This box is for spam protection - <strong>please leave it blank</strong>:
Burke Advertising Marketing & Media Consulting
