Is a real incremental revenue increase of $250,000 to $600,000 for a month of consulting worth a
15 minute phone conversation?
The IMPACT Plan is a proven program for helping our clients gain more sales, incremental revenue and increased market share. The IMPACT Plan is based around a Need, Feature & Benefit model and provides a systematic approach that has worked for clients all over America. We challenge both client and media comfort zones and look for opportunities to help deliver increased market share.
“Mr. Burke understands marketing and his advise has certainly improved our bottom line. He has a real interest in your business and has given us some great advice.”Mr. Arnold Pereira
Owner of multiple Good Feet Stores in the Midwest
“Our bottom line is to help increase your bottom line!”
I. Sales team training
We train a proven system and work hands on with account executives and LSM’s to execute these strategies on management designated accounts.
IMPACT your AE’s
- AE’s will learn how to conduct the most comprehensive needs analysis in the media.
- AE’s will be trained in the “Advertiser Bucket List” which will help deliver better client results and lead to less churn.
- AE’s will help develop and learn how to use the best presentation template in America!
II. Creation of customized Needs Evaluation and Presentation templates that the team will use long after the training.
- Our Needs Evaluation format has helped stations all over the country gain much greater insight into their clients business. That insight has helped to create much more targeted and powerful presentations.
- Creation of a customized presentation template that is the finest in the media! AE’s and managers will work with Tim to create a customized presentation for each management designated client.
III. In field sales calls
- Most consultants bring their ideas and strategies to the conference room, we bring ours to the street. We use our systems and strategies in the field making sales calls with real AE’s on real clients! These calls create campaigns not schedules which leads to client success, stability and retention.
IV. Real INCREASED INCREMENTAL REVENUE For Our Clients!
Prior to Impact – A full day of training to IMPACT Program
Week #1 – Opportunity Analysis calls in the market
Week #2 & #3 – Presentation building
Week #4 – Presentation week
In our first meeting it was obvious that Tim was very experienced and possessed a real grasp on positioning and marketing for our business. We also spent most of our time talking about the Volkswagen brand, our dealership and what our sales and profitability goals were for our dealerships future. I was pleasantly surprised in our follow up meeting when Tim came to the table with a complete campaign to attack the specific objectives I outlined in the previous conversation.
F. Michael Dyer
General Manager
Dave Walter Volkswagen
F. Michael DyerGeneral Manager
Dave Walter Volkswagen
Prior to our month together Tim will:
- Get sense from the management team the current status of the team and the desired result of the training
- Review current selling materials and help to create a more customer focused culture.
- Help management determine the accounts to be IMPACTED
After our month together Tim will:
Tim follows up with clients, AE’s and managers to assist in:
- On going guidance for 15 months after our client meeting for both station and clients
- Strategic and creative input
- Implementing the IMPACT program and its elements
- At BAM we IMPACT our clients by providing training and real hands on field work.
- We use what we learned in our training to IMPACT billing by generating significant incremental revenues.
